Let’s say somehow you are being involved in the middle of a flame war. Accidentally, or on purpose. You cannot beat your oponent’s arguments. You are cornered. So, what should you do to equalize your postion?
One easy way is to use personal insults. Of course, this could lower your integrity. Not a a good idea.
But actually the bad news is getting involved in a flame war alone already lowered your integrity. Better run away as soon as possible 
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